The evolution of consumer behaviour in the digital age is forcing businesses to adapt swiftly with their marketing strategies or risk losing out. The battle to capture consumers’ attention today is increasingly fought in...
Amazon topped $10 billion in revenue for the advertising side of its business in 2018, as the e-commerce giant invested in its marketing products to entice more brands to spend on its platform and...
Most investors and many marketers I speak with don’t quite realize what’s happening with AR ads today. AR advertising will account for at least 10% and as much as 25% of digital ad spending...
Geico, Samsung and Disney represented 15.5 percent of its total for the year. YouTube’s ad revenue rose 11 percent in the third quarter of 2018 compared with the year-ago period. Read More..
The social network removed 783 pages, groups, accounts and events aimed at spreading misinformation. Read More..
Instagram Stories have hit the daily user count of 500 million, which is up from the 400 million reported in June 2018. Read More..
The banking and financial services sector will see the increasing adoption of artificial intelligence in the days ahead, to make internal operations efficient and the customer experience more effective. Read More..
India’s top-selling car brand is moving quickly in the online retail space. Read More..
Our survey finds second-tier platforms are much less likely to see spending increases in the coming year. Amazon and LinkedIn crack the top five, while the Google and Facebook duopoly still dominates. Read More..
The daily active users represented about 66% of the 2.32 bn monthly active users in the December 2018 quarter, Facebook’s Chief Financial Officer David Wehner said. Read More..